Mandrila Biswas

Senior Consultant

Business Architect for Global Experience Strategy. Led UX product solutions.

• Delivered UX solutions for various service domains with a 100% client satisfaction

• Created a global programme roadmap that catered to regional needs of 15 countries

• Designed solutions with deep user empathy in public health, public energy distribution, AI based public document management and engineering experience domains leading to robust solutions

• Articulated design values effectively to clients to influence stakeholders’ infrastructure decisions

• Promoted Thought Leadership activities by Talks and Blogs with high reference rates

• Mentored and managed high quality timely design delivery with product plan iterations • Conducted technical interviews bringing in talents with 100% appraised experience

Jury

External expert.

• Evaluate graduation and semester-end projects of students in the Strategic Design Management discipline of National Institute of Design.

Lead Experience Designer

Led UX strategy for mid-tier mobile phone segment.    

• Proposed long term vision and product plan to the global product planning team that got successfully converted to billable projects for the design delivery teams

• Derived key research insights that informed more refined digital wellbeing solutions

• Delivered solutions for flagship devices in the domain of AI voice and device intelligence partnering with UI designers, developers and product managers

• Formed and led a team of three ideators to create a patented AI solution

• Mentored teams to customise design process that helped prototype and present ideas • As a cultural champion, brought in policy changes in the organization for gender equality & inclusion, employee benefits, and change management that were implemented by the organisation

Business Strategist

Crafted organisation vision to make the Idea Incubation Lab more efficient and productive.

• Mapped and interviewed key stakeholders, created user journeys, analysed pain points at key touch points leading to opportunities for innovation

• Applied cognitive neuroscience to design a creative culture that fosters innovation

• Actively involved in hiring talents for the UX team leading to a vibrant design community

• Voluntarily reviewed and recommended books that were incorporated in the library

Strategy Consultant

Documented usability heuristics report of e-commerce platform.

The report identified key feature improvements for user groups of professional photographers and buyers. Set up a process to capture user feedback that formed a sustainable improvement loop.

Founder

Brand and Product Development.

Design and developed products and marketing strategy of a range of lifestyle products. Set up stores on e-commerce sites and local business gatherings boosting sales by 200%.

Senior Executive - Design

Brand development.

Developed trendy in-house brands through research, setting style directions, sourcing, vendor negotiation, fit & style approvals, working with marketing team and national store heads.

Designer

Export delivery management.

Managed womenswear hi-fashion exports labels like Versace, Givenchy, Blumarine, Dolce & Gabbana etc.

Senior Executive - Design

Product line development.

Design development for casual womenswear brands Honey, Dreamz..., Speedo and Lee Cooper. This involved trend research, trend adaptation, docket development, communicating styles to vendors and sourcing.